Liam Pride

Sports Director

“I do what I do because I played a lot of rep footy growing up and rugby league was all I ever wanted to do as a career. Injury and bad advice ruined my chances…

80% of players won’t get the opportunity without a manager and we can help them get the opportunity to play. I love to help players who wouldn’t get the chance without our help.”

A career in sport was always the only option for Liam Pride.

From the age of four when he first started playing, that was all he dreamt of. When his professional career was cut short after four knee and four shoulder reconstructions, he had to find another way to stay in the industry he loved so much.

So, he studied Sports Management at university. After emailing all the NRL player managers in Sydney, it was fate that Chris Fellas was the only one to reply. While Chris initially tried to talk Liam out of a career as a sports agent, he spotted potential in him and brought him into the Insight team.

That was in 2012 and in the years since he has committed himself to growing Insight Sports Management to what it is today. In his role, Liam is responsible for signing athletes, marketing them to clubs, negotiating contracts, finding the best deals, managing and sourcing sponsorships and managing their future wealth, with support from the wider Insight team.

But what really gets Liam out of bed in the morning is working with younger players and supporting them with the advice and opportunities he wishes he had when he was younger.

“Sports Management is a long game but when I’ve worked with a young kid over five years or so and see that hard work paying off with interest from clubs and how happy that makes them, that is the most rewarding part of my job. I’ve even driven players to school and helped them to get scholarships to private school so they can have the best opportunities to enhance their careers.”

When Liam isn’t managing athletes, he is playing or watching some form of sport. He still plays A-grade rugby on the weekend and also enjoys cricket. He loves to travel – mostly on skiing holidays, and loves coming home to his two dogs.

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